DEAR SARAH ASHCROFT...

29 May 2017


You've probably all seen, or heard about that Cosmopolitan article, right? Where Sarah Ashcroft (That Pommie Girl) talking about how she's become who she is on social media, YouTube etc, thanks to her blog. But then, the entire article proceeds to basically shit on the blogging community and it really bugs me. I've heard of her, and once or twice, looked at her blog. But it's not my style because I'm not a huge fan of many fashion bloggers anyway. Trying to come across in this post as neutral as possible, or at least get what I'm trying to say across, in a honest way.


"I was doing it for fun and as a hobby, and I feel like that's lost now. Blogging is so saturated with people who do it because they want to make loads of money, they want to be sponsored; not because they love it."


I feel that in this article, a lot of what she has said seems ever so big-headed and out of order. Good on her finding success thanks to her blog. I think it's fantastic when people can make money out of something they started as a hobby. The thing is, she says it started as a hobby but that now everyone wants to make money and get sponsorships out of their blog - which following the circle of bloggers I do, whenever a brand notices them and wants to work with them, we are all happy for them. We are excited to see the content we create and sure, some people may be jealous but if so...they keep it to themselves, which I think others need to learn to do. That's when celebration starts to become cattiness I suppose. A brand obviously connects with someone in particular because they see they have the followers and a style that coincides with them.

"The blogging world is quite fake, because you're essentially in competition with each other. No one ever admits it, but you're all going for the same jobs - so I don't trust a lot of people."


Sure, there are some parts of the blogging world which I roll my eyes...but come on it's not all competitive. I witness so much support of other bloggers - honestly I want to channel my inner Spice Girl and yell "GIRL POWER!" I always find it uplifting to see. Also, if anything, the thing that is fake is Instagram. It's not a true representation of who we are unless we choose to be open and honest with the world as to what we post. We post edited snippets of a millisecond of our lives. I'm sure as hell not elegantly hula-hooping. I'm sweating like nobody's business and would send anyone running in the opposite direction if I posted a picture of that. I've not just had my food at Wagamamas placed on the table and taken one shot. I've made myself look like a tit in the middle of the restaurant trying to get a cool shot but given up so just posted one that looks relatively half decent. So yes, part of this social age is fake, but it's not in blogging, I feel. There are parts that are, but personally I see many other areas of the internet being a lot more visibly fake.

"If you throw loads of girls together in any situation, there's going to be problems."


Now, I've not been in many situations regarding blogging, but online and in person, if I've been with a bunch of girls, then we've been lifting each other up, being supportive and having a laugh. I feel like Sarah has quite a narrow view of blogging. I'm sure others would agree with me that a lot of what she has said is only a miniscule amount of individuals that cause issues. Every now and again you'll see some drama going down on your timeline, but then it soon passes and people unfollow whoever has been causing the trouble, and get on with their lives.

"The amount of Instagram pages that I come across that I'm like, 'Is this my Instagram page?'"


This is one of the parts of the article that made my eyes roll. Apart from the colouring on her images on Insta, I don't see anything...new or exciting. It just looks like most other Instagram pages, showing the best parts of her life.

There's so much more I could point out that bugs me about what she's said, such as the fact about when she started she was taking pictures on her drive, returning clothes to shops after shooting them. She talks about it as though they're such terrible things (to be honest I wouldn't buy clothes just to return them. I'd just buy clothes I can afford - aka charity shop finds). On the photography side of things, people aren't going to be producing editorial-esque images from the get go. They grow. They learn their style!

What are your thoughts on this article and her view of the blogging industry?

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